The 3 Ways To Make Selling Easy

Good morning. Welcome to Fitness Entrepreneur, the newsletter more explosive than a rocket made by Elon Musk.

In today's email:

🧠 Strategy: 3 Ways to Make Selling Easy
🎁 Gift: Sales Call Script
🖼 Template: Workout App Graphic

🧠 STRATEGY

3 Ways to Make Selling Easy

(According to sales expert, Patrick Galang)

Patrick Galang is one of the most talented sales people we know. You ask him to sell you a pen and he’d make the Wolf of Wall Street look like a wimp.

That being said, he has invented a pretty cool framework to sell coaching programmes. And he recently led a workshop in Trainer Crew breaking it down for our lucky members.

His process is broken into “3 P’s”:

• Patterns

• Perception

• Perspective

Let’s dive into each.

1. Patterns

This all about what patterns your buyers do consistently and predictably. If Karen hogs the staff room chocolates and spends her evenings watching reality TV, this would be classed as a pattern.

Other examples:

• What content do they consume everyday?

• What are they doing about their problems?

• What are they telling themselves about their situation?

This information is key for understanding motivations and decision making.

2. Perception

This is about how your prospects understand their current reality. Spoiler: A lot of people aren’t actually aware of their perceptions.

Examples:

• What do they think their problems are on the surface?

• What are their opinions on solutions to their problems?

• Do they think it's possible to improve their situation now?

Uncovering these beliefs will give you clues of their objections in the sales process.

3. Perspective

This is all about their personal experiences and the way they think. This is often the hardest to break through.

Examples:

• What are the beliefs limiting them?

• What is the truth about their situation?

• What do they need to know to achieve their outcome?

Being able to shift perspective gives that “aha” moment and you’ll likely have a new client.

Get these 3 things to align and you have a solid baseline for making sales. It will help you adopt a deeper understanding of your prospect, pre-handle objections before they come and ultimately influence people to make a change.

Put it to the test (and give credit to the main man Patrick)

🎁 FREE GIFT

The Strategy Call Script

This is a script you can use and refer to whenever you have a sales call or consultation with a prospect. The structure of this call has worked time and time again and will prove to be a valuable tool in your business if conducted properly. Enjoy!

📲 QUICK HITS

Social Updates

• Twitter Alternative Bluesky Comes to Android

• 5 Ways to Increase Social Media Engagement

• Snapchat Unveils New Features

• Instagram Adds the Capacity to Display Up to 5 Links

• YouTube Announces New Policies on Eating Disorder Content

🖼 TEMPLATE

Workout App Graphic

Clients often have no clue what they get when they join an online fitness programme, so it’s a good idea to give them a sneak peek of the app or software you use. This will help them visualise themselves being a client and make the sales process a whole lot easier.

📣 SPECIAL ANNOUNCEMENT

We’re in the mood for announcements this week! Off the back of launching our private membership, we’ve also teamed up with the legends at FitR.

Their software stood out to us the perfect solution for personal trainers looking to fulfil their clients and automate a lot of their tasks.

This is the first step of many we are taking to pave the way for legitimate business education in the fitness industry and can’t wait to join forces with the legends at FitR to make it happen.

To get the ball rolling, we’re joining the guys on a product demo this week that you’re welcome to join for free.

They’ll go into the following:

• Creating a program

• Programming using Benchmarks

• Selling using the Storefront

• White Label using your brand

• Tracking Benchmarks, Body Metrics & Challenges

• Bulk message clients"

Hopefully see you there! 😎

🤡 MEME OF THE WEEK

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)