5 Creative Ideas for Your Gym's Christmas Party

Make your gym’s Christmas party unforgettable with these fun and engaging ideas

Author

Cardy Brothers
December 01, 2024

Read time: 2 minutes

Dear Fitpreneurs,

Our gym’s Christmas Party was on Friday night.

Apart from a few sore heads the next morning, the night was a huge success.

Here’s a breakdown of what made the evening special plus some ideas for you to consider for yours:

NEW EPISODE

How Community Events Can Transform Your Fitness Studio

This week, we unpack why our upcoming Christmas party is wildly over budget but totally worth it. From building community through events to Jack’s transformation into a seasonal dresser, we cover the wins, the laughs, and even the small fixes that make a big difference. We also dive into business insights: experimenting with new memberships, retention data, and why we believe gyms are about more than just fitness—they’re about unforgettable experiences.

In this episode you’ll learn:

  • Why our upcoming Christmas party is over budget but worth every penny.

  • How Jack became a seasonal dresser!?

  • How events build stronger communities in fitness studios.

  • Why the gym industry is about creating experiences, not just fitness.

  • How introducing a two-session membership is impacting retention and revenue.

  • A simple system we built to fix our ongoing T-shirt stock issue.

  • Updates on our 21-day challenge and growth at our second location.

#1 - Photo Backdrop

When members arrived, we handed them a free drink and asked for them to pose in-front of our branded backdrop. We’ll post this in local Facebook groups to make others jealous they weren’t there!

#2 - 3-Course Dinner

We don’t skimp when it comes to events. That’s why every single member enjoyed a three-course dinner. It was delicious!

#3 - Award Ceremony

We’re going to make this our annual tradition. After selecting winners for our categories, we handed them a certificate. The trophy was reserved for our main award, “Spirit Of Revamp”. This was presented to the member who embodies what our gym is all about.

#4 - Achievement Box

Another cool addition to the night was this “achievement box”. We asked members to write down one thing they’ve accomplished this year and add it to the pile. In the new year, we’ll put all these together and may even frame them to display in the studio.

#5 - DJ

There’s nothing that brings everyone together than a dance. This strengthens relationships between members and therefore strengthens the relationship to the brand. That’s why hiring a DJ was a no-brainer.

Final Words…

This was such a fun night!

Although we exceeded the budget, we plan to do the same next year while scaling back on some previous events.

Hopefully these ideas will inspire you to put on an amazing experience for your own clients.

That’s it from us. Reply any time…

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