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In today's email:

🧠 Strategy: We Bought a Fitness Studio
🎁 Gift: Consultation Form Template
🖼 Template: Apple Notes

🧠 STRATEGY

We Bought a Fitness Studio

We’re buying a fitness studio.

You probably know us as the brothers that invade your inbox every Sunday with some fitness marketing advice.

But you may now know that Jack (bro #1) decided to open a gym in 2019.

And despite the threat of a huge unprecedented global pandemic (won’t name names), he and his wife continued to grow it to over 800 members.

Meanwhile, we’ve both (Media Bros) been working on a new model that has been getting our gym owner clients awesome results.

So awesome in fact, we got jealous.

So we took the plunge a couple of weeks ago and signed a lease on a new semi-private facility in our local town we grew up in.

Here’s how we plan on reaching capacity before we open in October:

1. Build a local waiting list

Part of our plan is to leverage the local communities (specifically FB groups) and build anticipation of the new gym coming to town.

Each week we’ll signal a new announcement in the group publicly and send traffic to our waiting list to receive a new update each week.

So far, we’ve posted twice in the FB group and have over 450 join the waiting list.

This will be our main distribution channel for the next 10 weeks, where subscribers will also vote on key decisions (gym name, logo etc.)

2. Pre-sell offer

1 month before launch, we’ll release a new fixed duration offer exclusively to our waiting list.

They’ll get first dibs before we expand the offer to the public.

By this point, we anticipate the audience to have grown to a decent number organically and they’d have joined us on the journey — so we’ll reward subscribers before running paid ads (if necessary).

3. Run paid ads

We’ll continue to acquire new members through ads and referrals, predominantly.

These will rely on our Local Inversion Method™ and we’ll scale accordingly month on month, with themed low barrier offers.

The funnel will be pretty simple (how we like it)

Ad → Consultation → LBO → Upsell → Recurring

We’ll keep the campaign broad, optimised for leads with unique and hyper relevant creatives.

4. Case studies

As we near capacity, we’ll build a bank of case studies and celebrate members of the community.

We’ll apply budget to support local initiatives and become the go-to for health & fitness in our local town.

We’ll market in a way that others wouldn’t be willing and our clients/community will be at the heart of everything to do.

All this combined makes for a pretty exciting journey and one we wouldn’t have embarked on if it weren’t for our clients getting some juicy results. 🥳

We’ll continue to update you on our progress (if that’s what you guys would like to see). We’re also dropping updates on Threads.

In the meantime, we’ll get back to deciding on our paint colours…. “Dead Salmon” or “Daytona Peach”?

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🎁 FREE GIFT

Consultation Form PDF

Never know what information you should collect from a prospect? We’ve created this consultation form you can hand to potential new clients in the sales process. Feel free to tweak to suit your offer!

📲 QUICK HITS

Fitness Business News

• Threads App Reaches 30 Million Users in Less Than a Day

• Indoor Climbing Gyms Confront Growing Pains

• Guy Builds $2.5 Million Per Year Fitness App with 0 Employees

• Advanced Method to Use ChatGPT to Create Workout Programmes

• IG Will Now Let You Add Up to 3 Collaborators on Posts and Reels

🖼 TEMPLATE

Apple Notes Card

Get your point across in the simplest way possible. Save your best quotes, thoughts or motivational words of wisdom for this easy-to-edit template (comes in light & dark).

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)