Good morning. Welcome to Fitness Entrepreneur, the newsletter more fitting than scoffing a coronation chicken sandwich on bank holiday weekend.

In today's email:

🧠 Strategy: Our Content Workflow
🎁 Gift: Content Notion Dashboard
🖼 Template: Recipe Card

🧠 STRATEGY

Our Content Workflow

Everyone tells you to post more content. But it’s easier said than done.

When I used to help my brother with his marketing (back in his PT days), I’d wait until he had a gap in his diary to get some filming done. Needless to say, the gap never came.

He was on the gym floor all day and as a result, his content took a back seat.

This is something we hear time and time again from the trainers we work with.

They WANT to post more content but when all’s said and done, the thought of whipping a phone out at the end of a 12 hour day to post something… hits harder than Miley Cyrus’ wrecking ball.

“You do not rise to the level of your goals, you fall to the level of your systems” — James Clear

When it comes to creating content, you need a well-oiled machine.

Something you can rely on to batch and follow a repeatable system to get sh*t done. You wouldn’t load and start up the dishwasher one plate at a time, so let’s not treat content the same way.

Here’s how to build your own content workflow (exact process we use):

Step 1 - Client training

Refer to your roadmap and choose a topic to train your clients on.

Your business only exists because of the people that pay you (so don’t prioritise the people that don’t).

Create a handy resource to go alongside your training so your clients can jump off the Zoom call and implement the topic further. For example, if your training covers tips on eating out at restaurants, your resource could be a PDF guide to popular restaurant menus.

Step 2 - Repurpose the training into x3 posts.

🧠 Authority - This is a piece of content that follows the PAS structure (Pain, Agitate & Solution). Don’t be afraid to shift beliefs or outline your point of view on the topic.

🏆 Social Proof - Highlight one of your clients who has achieved success in the topic and tell their story. (Sandy always struggled to eat out, now she’s learned how to stay on track etc.)

✋ 2-Step - A simple one-liner getting people to raise their hand for your resource you created for the client training. Example: “I’ve just made a healthy eating out guide that’s helped Sandy stay on track without feeling boring on nights out with her friends. Want me to send it to you too?”

Step 3 - Newsletter

Combine your x3 posts into a newsletter that goes out to your email list once a week.

Your authority post is the main topic of the email, then have a section for social proof and finally include the 2-step at the bottom where your audience have to reply to gain access to your resource. (We recommend using Beehiiv to write your newsletter)

Step 4 - Schedule

Schedule all of these posts across the week using a free tool like Creator Studio. Your schedule could look something like this:

Sunday: Newsletter
Monday: Authority
Wednesday: Social Proof
Friday: 2-Step

Step 5 - Set appointments in DM

Now you have all your content pointing back to a resource you can dangle in front of your prospects.

The only way for them to gain access is in DMs. So you can either send them the freebie and follow our messaging script to get a call booked. Or if they don’t seem like a good fit, politely ask them to share your post in return. Simples!

For a full breakdown and a workflow template you can use to make this system super streamlined, check out what we’ve got for you below. It’ll blow your mind!

🎁 FREE GIFT

Content Operating System (Free Notion Dashboard)

If you’re anything like us, you can’t have an awesome workflow without an awesome tool to help organise things.

That’s why we built out a fully fledged Notion dashboard that you can use to map out your entire content system. Plus there are some other posts we didn’t mention in this newsletter. Let us know what you think and enjoy!

(Remember to watch the demo video once you’ve duplicated the template)

📲 QUICK HITS

Fitness Business News

• CrossFit Cuts 20% of Staff

• InsideTracker Launches Women-Focused Longevity Testing

• PVOLVE Enhances Hybrid Offering, Pushes Studio Expansion

• Fitness First Owner Plots Rent Cuts on Gyms

• TikTok Expands ‘Creativity Program’. Opportunity for PTs?

🖼 TEMPLATE

Recipe Card

Compete with the best cookbooks out there and blow your clients away with this elegantly designed recipe card. Bundle them into an eBook or just give them away as standalone PDFs.

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)