Good morning. Welcome to Fitness Entrepreneur, the newsletter that ages better than Paul Rudd.

In today's email:

🧠 Strategy: Creating a Summer Offer
🎁 Gift: Recommit Clients Training
🖼 Template: “New Offer” Graphic

🧠 STRATEGY

Creating a Summer Fitness Offer

Every year, there comes a time when the sun emerges, the BBQs are dusted off and people want to look their best.

For a personal trainer, it’s like Christmas. Except… instead of turkey and mash, it’s new clients and cash.

But how do you leverage the sunny season and onboard lots of new clients that’ll pay you forever?

It all comes down to 3 things.

• An insane offer

• Fixed duration

• Tasty guarantee

Let’s build you Summer offer right here, right now.

1. Insane offer

In the UK, the sun is out for what feels like 2 weeks. With this in mind, you want to create this offer NOW. Not tomorrow, not next week… now.

A lot of people have holidays booked in the next few months, and they tend to use this as the finish line when it comes to getting in shape. But don’t make the mistake of going too broad or pinning all your value on the features.

Come up with something you can realistically help a client achieve and position this as your offer. For example, “Summer Shape Up: Visible Results In 28 Days”

2. Fixed Duration

This brings me onto the next ingredient: a fixed duration.

Imagine being told you’re going to drive somewhere but you have no idea where. It could take you minutes, days, weeks or even years (better fill up the tank).

That’s what it feels like when you promise someone a transformation without a duration. They don’t know how long it’ll take so they struggle to visualise the results.

Instead, attach a short time frame for achieving something tangible. This doesn’t have to be the full transformation but what can you realistically achieve within 30-60 days? Lead with that as your promise.

3. Tasty guarantee

Risk plays a huge part in any transaction. Your client wants to feel 100% certain they’re getting the agreed value from the money they give you.

That’s why it’s easier to present a guarantee that lowers the barrier to entry and gets them experiencing your offer. The obvious one is “Money back if you don’t see visible results”.

You can always add conditions to the guarantee to protect yourself too. For example, clients must fill in a daily accountability report or attend all sessions in order to claim their money back if they’re not satisfied with the results.

Merge these 3 ingredients together and you’ve got yourself a sizzling Summer offer so good, Cliff Richard would probably sing about it.

But you’re probably thinking “Guys, my offer is 12 weeks! What happens once someone finishes their 30 days?”

This is where it gets cool…

Joined Trainer Crew?

Trainer Crew is our exclusive membership where you get access to all our latest in-depth training, resources and Canva Templates for just £29/mo. Think of it like OnlyFans but without the bum cheeks. Sign up here for less than your weekly meal deals (cancel anytime).

Your “Summer Offer” is the same as your current offer. The only thing that changes is the pricing terms.

For example, it might cost someone £200 to sign up for your 30 day offer but you can still fulfil them exactly the same way as your current offer.

All you’ve done is created a reason for them to sign up (summer) and lowered the financial commitment upfront.

Your job is to then recommit them for the full duration of your programme. Make sure you watch our recommit training below to improve your chances!

🎁 FREE GIFT

The Recommit Method Training

You can make way more money overnight if you apply our recommit method with your clients. It’s simple, easy and works near enough everytime. Plus we’ve even given you the scripts to use when you’re asking your clients to resign.

📲 QUICK HITS

Fitness Business News

• obé Fitness Launches Personalised Workouts

• lululemon Shapes Products Around Sustainability

• InsideTracker, Oura Sync Up for Health Optimization

• Universal Music Group Enlists Endel for AI-Powered Soundscapes

• Gym Leggings Market Size is Forecasted to Grow by 4%

🖼 TEMPLATE

“New Offer” Graphic

Announce your new offer with this template. Make it clear, to the point and dripping in value. People will stop scrolling and want to get involved!

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)