The Fastest Way to Launch Your Gym

The Secret to Why We Hit Capacity Before We Opened Our Gym

Author

Cardy Brothers
May 05, 2024

Estimated read time: 1 minutes 54 seconds.

Dear Fitpreneurs,

Before we launched our fitness studio, we needed to build excitement.

So we put together a system to get people fighting to sign up.

We call it the Appointment Queue.

NEW EPISODE

How to Remove Yourself From Coaching In Your Gym

We discuss strategies for gym owners who want to step back from coaching and focus on scaling their business.

We start off by discussing the importance of creating a solid transition plan for integrating new coaches into your studio, ensuring they're well-prepared to take over your sessions and maintain the quality and culture you've established.

In this episode you’ll learn:

  • Practical strategies to reduce your coaching hours.

  • Our 30 day system for removing yourself from sessions.

  • Tips on recruiting and integrating new coaches.

  • The importance of branding and marketing your coaches.

  • How to create a culture that allows for coach autonomy and growth.

#1 - Set the Capacity

When demand for your gym outweighs supply, you’ve got yourself a queue.

Even if you’re not sure, pick a safe number for your capacity and do not change it.

Your prospects need to know how many people they’re up against.

As you sign up new members, update the capacity to create a further sense of scarcity.

#2 - Add a Deadline

Now you’ve got people itching to buy, it’s time to throw some urgency in the mix.

A deadline gets everyone moving together.

When we launched Revamp, we had a clear start date in the diary.

Everyone knew if they wanted to become a founding member, they had a limited time to do so.

#3 - Form The Queue

Now, the fun part.

Your studio/offer is ready. You have the deadline in sight.

Now it’s time to form your Appointment Queue.

Remember your queue is made up of these groups:

  • Skip The Queue (Hot)

  • Waiting List (Warm)

  • Public (Cold)

#4 - Open The Doors

When we first opened appointments, we prioritised people in the order above.

We gave our waiting list the chance to opt in to our “Skip The Queue” list.

And we gave the public one last chance to join the waiting list.

We found 49 people wanted the be at the front of the queue.

We then offered 528 people from our waiting list the chance to book appointments.

And finally, we opened it up to everyone else through our social media channels.

Note: When our waiting list had the chance to “skip the queue”, we got a clear signal of demand. We knew that if 49 people were ready to buy, we’d easily get to capacity with the help of the rest of the list.

Final Words…

When you set constraints, you build the necessary tension it takes to get many people to buy at once.

And you do this by forming an Appointment Queue.

This goes for the launch of your gym, a new membership offer or even an upcoming workshop.

If you become the town’s top attraction, people will line up to experience the fun.

That’s it from us. Reply any time…

Cardy Brothers

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