Facebook Live Strategy

Are you a personal trainer looking to attract more clients and grow your business? Here's how you can leverage Facebook Live.

February 26, 2023

Good morning. Welcome to Fitness Entrepreneur, the newsletter that's fresher than a Fanta lemon on holiday. (Bring on summer)

In today's email:

🧠 Strategy: Get clients with FB live🎁 Gift: Live Training Planner🖼 Template: Tweet Card

🧠 STRATEGY

How to get PT clients with Facebook Live

We've all been there.

It's a weekday afternoon, you stare at your webcam and try to pluck up the courage to hit "go live" on your Facebook profile.

The social media gurus are floating around your head: "You'll get more followers... you'll build your authority..."

This may well be true. But how do you show up on a live stream without feeling like an absolute d*ck? After all, you're a personal trainer. Not Oprah Winfrey.

The thing to remember is that you're gonna suck at first.

About 2 years ago, this feeling crept over us. We felt we should "go live more" and when we did, only 1 person would tune in (thanks mum).

But every week, we stayed consistent and now 2 people show up.

(thanks mum... for telling dad)

On a serious note, we've found that going live can actually lead to some pretty good results when it comes to signing up new clients.

But it's not about staring at your camera and commenting on the weather. You need a structure. And you need a way to filter viewers into potential clients.

Here's how:

  1. Make a free resource for your clients.

  2. Go live for your clients and show them how to implement the resource.

  3. The week after, do the same thing for your followers.

  4. BUT instead of giving them the resource, ask them to comment "ME" for it.

  5. Then after you finish, deliver the resource in DMs and begin schmoozing.

This is a "kill all birds" kind of strategy.

Your clients are happy. You repackage free stuff as lead magnets for your followers. You invent an easy way to "go live". And your followers trust you more for seeing your wonderful face every week.

If you want to start planning your lives using this strategy, we've got a gift for you below that should help.

🎁 FREE GIFT

Live Training Planner

If you want an easy way to show up and go live (without nervous sweat dripping down your forehead), we've created a free planner for you.

Included are the 4 sections every live training needs as well as some visual models to help bring your ideas to life (...and make your coaching heaps more valuable)

📲 QUICK HITS

Social updates

🖼 TEMPLATE

Tweet Card

These get stupid amount of engagement on Instagram. Either post separately or combine a few of them for a carousel.

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)

— Media Bros 👦🏻👦🏼

What did you think of today's edition?

Login or Subscribe to participate in polls.

Thanks for reading! Reply any time 📩

If you wanna go one deeper, there are 3 ways we can help you:

  1. Get daily fitness marketing tips & other fun stuff on our Instagram.

  2. Click here to sign up 1-5 new clients in the next 30 days (Use code: MISSION20 to get the course for £20)

  3. Join the waitlist for our membership community here (coming soon)

Reply

or to participate.