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Launching Our Gym Offer: The Power of the 5 Day S.T.O.R.Y Campaign

Transforming Leads into Members with This Unique Email Strategy

Author

Cardy Brothers
July 21, 2024

Read time: 2 minutes

Dear Fitpreneurs,

Having a local email list means you own your distribution.

You can promote offers to your leads without spending on advertising.

Last Monday, we created the S.T.O.R.Y email campaign:

  1. Signal

  2. Testimonial

  3. Offer

  4. Reminder

  5. Your Last Chance

We’ll share the results next week. In the meantime, here’s what went into each email:

NEW EPISODE

Mastering Sales Consultations for Your Fitness Studio

Mastering sales consultations for your fitness studio can be a game-changer. In this episode, we share our experiences and strategies for nailing those crucial consultations. We break down our unique 5 A's framework—Acknowledge, Ask, Assess, Articulate, and Accept. And dive into how these methods have helped us achieve a 94% conversion rate. We’re now excited to share them with you.

In this episode you’ll learn:

  • Our first impressions and the email that started it all

  • How we unlocked sales success with our proven process

  • What we learned and adapted from secret sales frameworks

  • The tactics that make our unique strategies work

  • How we are now achieving a 94% conversion rate

  • Our game-changing 5 A's framework for mastering sales

Day 1 - Signal The Offer

In the first email of our 5-day campaign, we signaled the offer.

Our 6-Week Challenge has been around for a long time, so we needed to make it exciting again.

So we highlighted one key component: "nutrition support."

We offered 15 spots and let people fast-track their consultation by replying to the email.

Day 2 - Testimonial

To nurture our audience before the offer launch, we focused the second email on a client case study.

We shared the story of Faith, a long-term member who recently reached 100 sessions.

The email highlighted her transformation, giving others a glimpse into their potential future.

As before, we gave people the opportunity to request a 1-1 consultation.

Day 3 - Offer Details

The third day focused on communicating the offer.

This long email included details, bonuses, FAQs, and ways to get started.

We added more testimonials and a direct call-to-action to book a consultation.

To create urgency, we mentioned that the offer loses all its bonuses on Friday.

We also shared the number of booked consultations from the previous days.

Day 4 - Reminder

This was a simple email reminder to take action on the previous "Offer email".

We copied and pasted the offer details and invited people to reply with questions.

This was so we could crush objections and set appointments ourselves.

On Friday, we gave everyone a final chance to schedule a 1-1 consultation and secure the offer.

We made it clear that all bonuses would expire and the offer would revert to normal the next day.

This pushed anyone undecided to book an appointment with us.

Day 5 - Your Last Chance

On Friday, we gave everyone a final chance to schedule a 1-1 consultation and secure the offer.

We made it clear that all bonuses would expire and the offer would revert to normal the next day.

This pushed anyone undecided to book an appointment with us.

Final Words…

Next week, we'll share the actual numbers, but the early results look good!

We'll likely use this campaign before launching any new offer to the public.

This gives our email list the first chance to respond before we run ads.

It's an easy way to sign up new clients for free and build excitement in the market.

That’s it from us. Reply any time…

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