Facebook Lead Ads

Make the most this new Facebook Ads strategy

There's something happening over at Facebook at the moment.

We don't know whether Zuck has added something to his coffee but we're finding that ads are crushing it right now. More specifically, Lead Ads.

Before we get into it, let's break down what a lead ad actually is and why they're currently hotter than a jalapeño's armpit.

Lead ads are different from the usual stuff you see. Instead of offering something free and sending traffic to your website, you're getting someone to tap "Download" within the app and FB automatically sends their email to you. Less steps = more leads.

How can you make the most of it?

Well first you gotta have something valuable to give away for free.

Not a 2 hour course or 55-page eBook. That stuff may be valuable, but it takes too much time to consume.

You want to provide something that instantly delivers the golden nuggets and doesn't take any time to action. We're talkin' cheat sheets, guides, habit trackers etc. (Click here for a list of lead magnet ideas)

Here's the strategy:

1. Figure out one thing your future clients would instantly love.

2. Write it in a Google doc / Google sheet (don't make it fancy)

3. Create a simple Canva graphic using our free template below.

4. Publish the ad to your target audience using our checklist.

5. Message leads to book a consultation 👉 💰

To start with, follow these numbers to help you stay on track:

Daily budget = £5

Cost per lead = £5

Conversion to client = 10%

Let's say you have a £150 p/m offer and keep clients for 6 months. With this strategy you could acquire 30 leads a month for £150 ad spend and turn 3 of them into clients. Over 6 months, that's £2,700 in revenue. You popping champagne yet? 🍾

🎁 FREE GIFT

Facebook Lead Ads Checklist

If you want to make sure you're setting up your ads the right way (without missing any vital steps), we've made this easy-to-follow checklist for you.

Just follow the images and reply to this email if you have any questions.

🖼 TEMPLATE

"Free Guide" Ad Creative

Want your ads to stop people scrolling? Well, you need killer creative. We've tested the template below since last November and it's worked miracles!