The Best Way to Order Gym Merchandise

Estimated read time: 1 minute 52 seconds.

Dear Fitpreneurs,

There’s nothing better than seeing people in public rep your merchandise.

It’s great for brand awareness and also adds a nice revenue stream for your studio.

But if you’re not careful, it can take a lot of work processing orders.

That’s why we’ve built a monthly merchandise system to help us:

Step 1 - Create Your Collection

The first thing you’ve got to do is create a collection for the season you’re in.

Members don’t want to be rocking beanie hats in the summer.

Nor do they want vest tops when it’s snowing outside.

Instead of offering everything at once, only release a limited range of products for the time of year.

We recommend starting with:

• T-Shirt

• Hoodie

• Tote Bag

• Hat

Step 2 - Find a Local Supplier

You could go online and find a faceless cooperation to print your merch.

But they usually get you to order in bulk.

That’s risky plus you could be out of pocket with a lot of dead-stock clogging up the corner of your gym.

I’d recommend finding a local printing shop and partnering with them instead.

They usually handle smaller orders and can print on demand for you.

(Which is crucial for our next step…)

These are the products we have and how much we retail them at.

Step 3 - Build Your Monthly Merchandise System

We didn’t want to risk spending loads of money on t-shirts and not sell them.

So we set up a unique system where we get paid first and only order what’s wanted.

Here’s how it works:

1. Client submits their order via our merchandise form (we use Paperform*)

2. We custom charge them on our gym app

3. We send total orders to supplier on last day of the month

4. Client gets their order halfway through the next month

This keeps the process streamlined and adds real urgency around ordering.

E.g. If they want to guarantee they get their merch in April, they would have to submit their order by 31st March.

Step 4 - Automate It For Ease

If you want to go one step further, you can automate the entire process with Zapier.

Every time someone fills in the order form, it automatically adds them to a Google Sheet.

Then on the last day of the month, we trigger an email to our supplier with a link to the spreadsheet.

The supplier can then process the order without much input from us.

Final Words…

Seeing members in town wearing their t-shirts and hoodies is a great feeling.

We don’t make a lot of money on each product (we prefer to spend more on quality).

But the more clients representing your brand in public, the faster word will spread.

That’s it from us. Reply any time…

Cardy Brothers

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