Good morning. Welcome to Fitness Entrepreneur, the newsletter more homely than being at home with the Furys.

In today's email:

🧠 Strategy: The Sales Pitch Deck
🎁 Gift: Sales Pitch Deck Template
🖼 Template: 10 Benefits Graphic

🧠 STRATEGY

The Sales Pitch Deck (The Secret Weapon For Getting More Clients)

Contrary to popular belief, a sales presentation isn’t just for 90s guys in suits.

Nor is it limited to step brothers and “Prestige Worldwide” (one of the greatest presentations of all time. Look it up)

Nope. If you want to sign up more clients and grow your business, you should have your own sales pitch deck. At least that’s what we’ve found.

We used to take prospects through a boring Google doc. Now we have the glitz and the glamour of an actual presentation.

Here’s how we structure ours:

1. Introduce Offer

Every great offer needs an introduction.

Just like a boxing announcer, you want to present your programme like it’s the best god damn programme ever invented.

The best way we’ve found to do this is using visual models (full list of visual models here).

Break down the 3 phases of your offer as well as the steps required to achieve each milestone.

2. Support Ladder

Communication is at the heart of any client relationship.

When someone hires a coach, they are really hiring someone to support them.

That’s why you need to set expectations and clearly outline the multiple support options in your programme.

This will save you time later down the line and provide a pathway clients can elevate their concerns.

3. The Roadmap

If you haven’t made your roadmap by now, it’s never too late (check out our roadmap creator).

This gives your prospect a visual representation of their own journey once they become a client.

You can use this specific slide to start setting a plan to get them excited!

4. Social Proof

Now that the prospect is emotionally bought in and understands what’s entailed in your programme, it’s time to bring it home with testimonials.

Position your 4 best testimonials on this page. I also recommend switching these around depending on the prospect.

For example, if you’re speaking with a 50+ year old guy, find other successful clients who match this demographic.

5. Timeline

I can’t tell you the amount of clients who have joined us in the past based on this single slide.

Like anything in life, if you don’t know where you’re going, it feels more risky.

This is why a timeline is so valuable when it comes to sales.

This is a visual reminder of all the cool stuff you have coming up in your programme and the path your client will take if they decide to join.

6. Next 3 Steps

Finally, let your prospect know the next 3 steps upon joining.

I think it was Donald Miller who said everything in sales should only be 3 steps. Humans generally find it easy to remember things in groups of 3.

If you make it 5 or 6, you may as well be speaking in gibberish and your prospect will get overwhelmed.

Examples of the next 3 steps could be, “Schedule Kick Off Call”, “Group Invitation” and “Set 8 Week Game Plan”.

Sales is about visualisation. If your prospect can’t see themselves participating in your programme, you haven’t been clear enough in your presentation.

Give them ownership from the beginning and use a sales pitch deck to help you. Use our free template below!

🎁 FREE GIFT

Sales Pitch Deck Template

You didn’t think we were just gonna write a load of words without giving you the goods did you? Use this free sales pitch deck template to bring your presentation to life.

📲 QUICK HITS

Fitness Business News

• Alo Enters Wellness Supplements

• Researchers Say Human Coaches Make AI Health Apps More Effective

• Oura, Talkspace Integrate For Patient Sleep Reports

• Indoor Smart Bike First To Introduce AI workouts

• Samsung Announces Launch of AI-Powered Meal Plans

🖼 TEMPLATE

10 Benefits Graphic

Compile all the benefits that come with working with you and present them with this clear and bold graphic for social media.

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)