Good morning. Welcome to Fitness Entrepreneur, the newsletter fresher than the Fresh Prince of Bel Air sucking on a mint polo.

In today's email:

🧠 Strategy: The Secret To More Clients
🎁 Gift: Teaser Video & Email Templates
🖼 Template: Top 10 Freebies Graphic

🧠 STRATEGY

The Secret To More Clients

If you’re expecting this email to be about the latest “🔥 Gr0Wth HaCk” that’s going to take your fitness coaching business to the moon, you might wanna stop reading.

Because we’re about to reveal the single biggest thing that’ll make your coaching programme 10x more successful.

Any guesses?

…*cough*… it’s your actual coaching programme.

Sounds obvious right? But so many personal trainers get this wrong.

They’re always in “growth” mode.

“Where can I get the next client?”

“I need more leads! More sales! More money!”

But just like shovelling snow in a blizzard, if you’re introducing more clients to your crappy coaching programme, you’re killing your business.

Let me explain..

Dave and Dean both have fitness coaching offers worth £300.

They’ve recently each sold 10 new clients onto their programmes.

Dave is a hotshot at FB ads and has posters of Russell Brunson on his wall…

He’s able to acquire each new client for £50.

While Dean has to spend £150 to acquire each of his clients.

Immediately, you’d look at these two scenarios and assume Dave is more profitable.

After all, he’s made £2,500 and Dean is left with a less impressive £1,500.

But what I didn’t tell you is Dean is consistently able to retain 50% of clients who have purchased his front-end programme.

And Dave? Well he can only get 10% to stick around.

So Dean is left with 5 of his clients paying him £200 per month for the rest of the year.

And Dave only managed to get 1 new client to recommit at the same price.

Ultimately this can only mean one thing… Dean’s coaching is better.

While Dave was distracted by shiny objects and making “killer marketing funnels”, he lost touch with the very thing his clients pay him for… being a coach.

Dean on the other hand could afford to pay more to acquire his clients because he’s worked tirelessly to improve his skill set and deliver a remarkable experience for every client that walks through the door.

He obsesses over measuring client success, enhancing his onboarding processes, checking in, self-educating, taking on feedback, gathering testimonials etc.

Dave, on the other hand, just bought another annual subscription to Clickfunnels hoping THIS TIME… his new multi-stage tripwire funnel with order bumps will be the answer to everything.

Sorry Dave, you’re not gonna like how this plays out

Joined Trainer Crew?

Trainer Crew is our exclusive membership where you get access to all our latest in-depth training, resources and Canva Templates for just £29/mo. Think of it like OnlyFans but without the bum cheeks. Sign up here for less than your weekly meal deals (cancel anytime).

🎁 FREE GIFT

Teaser Video & Email Templates

One of the ways you can improve your client’s experience is giving them a future to look forward to. Every month, we film a quick video and send an email detailing all the exciting things our clients can look forward to for the 30 days ahead. Feel free to steal our templates below for your own clients.

📲 QUICK HITS

Fitness Business News

• BODYARMOR Founder Acquires Majority Stake in NOBULL

• Social Self-Care Club HUME Readies LA Outpost

• Sporty & Rich Opens NYC Flagship

• Daily Harvest Enters Retail in Kroger Partnership

• Herself Health Raises $26M for Holistic, Women-tailored Health Clinics

🖼 TEMPLATE

Top 10 Freebies Graphic

Batch all your freebies together in this visual graphic. Include a call to action so anybody can comment on what they’d like you to send them. This once got us hundreds of comments in our private group!

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)