The Simple Lead Funnel

Good morning. Welcome to Fitness Entrepreneur, the newsletter smoother than Fonzie hitting the jukebox. Happy days.

In today's email:

🧠 Strategy: The Simple Lead Funnel
🎁 Gift: Lead Form Builder
🖼 Template: “Right & Wrong Form” Video

🧠 STRATEGY

The Simple Lead Funnel

Let’s turn leads into clients 💸

Have you posted gazillion freebies and still haven’t got results?

Or maybe you’ve got people who hoard all of your free stuff like they’re prepping for doomsday?

Firstly, don’t worry — it’s not the end of the world. (Couldn’t resist).

But you do need to create a system to funnel new leads into buyers. Otherwise your PT business will decline and you’ll spend all of your days marketing free stuff. No-one wants that.

People need their next step. Not your next step.

When you create a lead magnet and send it to your Instagram followers, that’s only one piece of the marketing pie.

You’ve handed them the information but most of the time, you’re leaving out any kind of implementation.

This is what they’re looking for.

But to turn someone into a client, we need them to book a call, right?

Here’s the thing though:

The market is sick and tired of “Discovery Calls” or “Free Consultations”. They’ve heard it all before.

You see… they’re not craving a sales pitch. They’re craving a personalised approach to the thing they’ve just downloaded. You with me?

Here’s how to set up your simple lead funnel:

1. Create a lead magnet.

2. Send new leads to an opt-in form to download it.

3. After they opt-in, send them to a thank you page offering them a free “Contextualised Call” (E.g Free Habit Tracker → Habit Formation Call)

4. Follow the sales process after.

Your prospect has already shown interest in the lead magnet, which means you have proof it applies to them.

So all you need to do is repackage your next step into a call where they’re going to extract further value.

More examples:

• Nutrition Blueprint → Nutrition Planning Session

• Calorie Calculator → Food Planning Session

• 7 Day Sleep Guide → Good Night’s Sleep Consultation

• Bigger Muscles in 7 Days → Workout Builder Call

With this strategy in place, your sales process will become smooth like butter.

To learn how to set this up in the most ridiculously simple way possible, check out the link below.

🎁 FREE GIFT

Lead Form Funnel Tutorial

If you struggle with tech and the word “funnel” fills you with worry, we’ve made this dead simple funnel tutorial for you.

We’re also showing a free form builder called Jotform, so this doesn’t have to cost you any money either. For you big shots though, you can replicate this process on the software you currently use.

📲 QUICK HITS

Social Updates

• Instagram’s testing a new ‘Top 3’ sticker for stories

• PT Distinction adds new voice memo feature

• Instagram adds Reminder Ads and Promoted Results in search

• TikTok introduces a new feature to refresh the algorithm

• Meta launches new Meta verified program in the US

🖼 TEMPLATE

“Right & Wrong Form” Video

Choose a movement and film it the wrong way and then film it the right way. Drag them into the template next to each other and let the views roll in. This also shows your followers you know your stuff!

🤡 MEME OF THE WEEK

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)