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Stop Chasing Leads and Start Keeping Clients
Tracking your numbers reveals where the real problem lies.
Read time: 2 minutes
Dear Fitpreneurs,
Last week, one of our clients said he needed more leads.
This is a common problem for most business owners.
They think more leads = more clients.
But after looking at his numbers, we found something else.
NEW EPISODE
We Booked 92 Appointments in 24 Hours for Our New Gym
We dive into the highs and lows of launching our new fitness studio this week. From breaking sales records to navigating unexpected challenges, we talk about what it takes to make big moves while keeping our sanity intact. We share the rollercoaster moments, like hitting 90+ consultations booked in a day and the pressure of living up to expectations. We also dig into strategies for managing high-stakes launches, the power of urgency, and the value of staying hands-on in your business.
In this episode you’ll learn:
How to build anticipation for a big launch.
How to manage a packed schedule of consultations and sales.
Strategies for ensuring a smooth launch, even with last-minute changes.
Why our "Skip the Queue" tactic worked so well.
How we booked 90+ appointments in a single day.
The importance of defining roles in sales and marketing during a launch.
What high-value tasks to focus on and what to outsource.
Our latest updates and plans for the next phase of growth.
Track Every Day
The first thing we teach studio owners is to track their daily numbers.
These numbers show what’s happening at each step in the pipeline:
Leads
Appointments Booked
Appointments Shown
Closed
No Close
Revenue
Our daily metrics tracker helps keep us close to what’s going on in the business.
With our spreadsheet, they can see the percentages for each step.
This helps show which parts of the business need fixing.
What Needs Fixing?
The numbers revealed other problems that weren’t clear before.
Our client thought he needed more leads.
But what he really needed was to keep members longer.
Only 38% of his clients stayed after their first 6 weeks.
From all the current data, we could see he needed to increase his retention rate.
So while his ads worked, and he booked many appointments, most people didn’t stick around.
If he focused on just improving this by 10%, he’d make another £450 a month (£5,424 a year).
And those clients might even refer more people too.
This would lower his costs and give him better testimonials to share.
Comparing Our Data
One of the coolest things about how we work is this:
We test on our own gyms.
Create a system.
Share it with our clients.
This means we can compare our numbers with theirs (using our calculator).
In this case, we saw this guy’s retention rate was low and we suggested a few changes.
With the example of 100 leads and current cost per lead, these are numbers compared.
Final Words…
One of your biggest advantages as a local business is knowing your numbers.
If you don’t track them, you won’t know what to fix.
Even worse, you might spend more money on leads, bringing people into a broken system.
The best gyms get their product right before they focus on getting more clients.
By the way, if you want more — you can follow along with our next studio launch on our podcast. You can also subscribe to our YouTube channel.
That’s it from us. Reply any time…
Cardy Brothers
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