Top 5 Books That Helped Us Launch Our Gym

Essential Reads for Building a Successful Fitness Studio

Author

Cardy Brothers
September 22, 2024

Read time: 2 minutes

Dear Fitpreneurs,

We’re about to launch our second fitness studio in less than a year.

Someone asked me the other day how we learned to do it.

The truth is, it would have been so much harder without first reading these books.

Here are the top five books that helped us launch our gym:

NEW EPISODE

Our Viral Strategy For Getting Local Attention

In this episode, we dive into how we landed 19 business partnerships from just one post. We share the strategy behind it, break down what worked, and how you can apply the same approach to grow your business. We also give an update on our gym launch.

In this episode you’ll learn:

  • Why last week was slow, but this week is packed with updates

  • The waiting list numbers and what they mean for us

  • The exact marketing strategy we used for those partnerships

  • A sneak peek at the next phase of our studio launch

#5 - Profit First by Mike Michalowicz

Figuring out the "boring" stuff like finances is essential for a successful launch.

This book became our go-to for managing expenses and making sure we never got stuck.

The premise is simple: pay yourself first, allocate profit upfront, and run the business on what’s left.

"Expenses will rise to match your income unless you take your profit first."

#4 - The Choice Factory by Richard Shotton

This book is all about behavioural science and psychology.

Consumers are constantly influenced by subtle nudges from brands without even realising it.

We made sure to embed these tactics into our marketing and sales strategies.

Without The Choice Factory, we’d have struggled to sign up members—plain and simple.

"The most powerful marketing messages are those that align with human biases."

#3 - Show Your Work by Austin Kleon

This book opened my eyes to how to build up to a launch.

Most people say, "Only share when it’s ready."

A photo of a messy studio with cardboard boxes doesn’t scream “boutique and premium," right?

But I soon realised that it’s the journey people care about.

We documented the whole process—and still do to this day.

"Share what you love, and the people who love the same things will find you."

#2 - Gym Launch Secrets by Alex Hormozi

The bible for most gym owners.

Alex Hormozi built a huge gym business in record time.

We've found not all his principals fit the culture we’re trying to build.

But this book was invaluable for shaping our business model and sales process.

"You don’t need more leads, you need better systems."

#1 - Oversubscribed by Daniel Priestley

We first read this book back in 2018, and since then, we’ve read it loads more times.

If you want to grow an in-demand studio that people queue up for, nothing beats Oversubscribed.

If there’s one book from this whole list we recommend to our studio owner clients, it’s this one.

"If you make your product or service scarce, people will desire it more."

By the way, if you want more — you can follow along with our next studio launch on our podcast. You can also subscribe to our YouTube channel.

That’s it from us. Reply any time…

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