Good morning. Welcome to Fitness Entrepreneur, the newsletter more victorious than the Lionesses at 12.30pm 🤞 Come on England! 🏴󠁧󠁢󠁥󠁮󠁧󠁿

In today's email:

🧠 Strategy: Transition to Group PT
🎁 Gift: The Price Increase Letter
🖼 Template: Simple YouTube Thumbnail

🧠 STRATEGY

How to Transition to Group Personal Training (& Make More Money)

Last week, we flipped open our laptops and spoke to a client who operates a fitness studio.

He came onboard 2 months ago and so far he’s grown from £7,000 p/m to £10,000 p/m.

But whilst there’s some more cash in the bank, there is a new problem to contend with.

There are no hours left in the week and he’s hit a ceiling with how much income he can earn.

He’s got a one-way ticket and arrived at “capa city”.

Why? Because his focus is 1:1.

So anyway, he scheduled a call with us to muster up a plan.

After a few seconds of staring into the distance, slowly stroking our chins (to look clever), we presented him with 2 options:

(Spoiler alert: we voted on option 2)

If you’re in the same position where your time is becoming capped in-person, prick up those ears and listen because this the game-plan and timeline we set up for him.

Week 1

Move all sessions to 1:3. All clients currently have 1 session per week and pay £160 per month. Put people in trios and give them x2 sessions per week at no extra cost.

Let them know it’s a test to not overwhelm them. Say something like, “If you don’t love it after a month, we will just go back to 1:1”. If you do this right, they will love it - don’t worry.

Let’s do the quick math - we’ve gone from £36 per session to £54 per session. That’s an extra £110 per day and £3,000 per month in client revenue.

Week 2

We are going to fix his “top of funnel”. With more profit on the back-end, we can afford more on the front-end (outspending competitors). Put simply, we can acquire more clients and improve the overall client experience. And a better experience means higher retention and more money for the business! Bosh!

Week 3

Once we’ve validated the experience and collected data, we’ll turn into “Professor Media Bros” and build systems and automation.

We can increase the level of service and decrease the time input to fulfil. This is a huge win when you’re handling 80+ clients.

We’ll also make sure the new CRM fits in with the new fulfilment system and add internal experiences for clients to keep them happy.

Week 4

Now we have the offer dialled in and everything working in autopilot, we’ll switch on ads for the front end offer.

We can then comfortably reach the new capacity of 80 clients, double the current number in the business and dine out on steak and chips.

This is a plan you can use to double your PT business. Whether you own a studio or not, changing your model can have a dramatic impact on your potential to earn.

Right now, this particular business is at £10,000 per month.

With these changes, we reckon they’ll exceed £15,000 per month before Christmas.

🎁 FREE GIFT

The Price Increase Letter

One of the other levers you can pull to grow your personal training business is price. This may seem obvious but a small percentage increase of price and value can make a huge difference. However, most trainers avoid this as it can feel awkward. But if you structure your email/letter in a way that puts the clients first, it’ll be easier and you’ll get a better response.

📲 QUICK HITS

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🖼 TEMPLATE

Simple YouTube Thumbnail

Get more clicks on your YouTube videos with this simple and minimalist thumbnail design. Simple = better.

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)