"I Want To Think About It" Objection

Ever had someone refuse to sign up because they need to think about it? This newsletter will help you!

Good morning. Welcome to Fitness Entrepreneur, the newsletter more chilled than Snoop Dog in a blizzard.

In today's email:

🧠 Strategy: “I Want To Think About It” Objection
🎁 Gift: Objection Handling Script
🖼 Template: New Studio Flyer

🧠 STRATEGY

“I Want To Think About It” Objection

 

Have you ever had someone refuse to sign up on the spot because they "want to think about it"?

This is usually code for “I don’t want to make a decision right now”.

There will of course be the logical thinkers who need the rest of the weekend to weigh up the options, draw a pros & cons list and schedule a session with a medium to see whether the moon is on their side.

But for most people, it’s just a polite way of saying no.

Knowing how to handle objections puts you one move ahead in the sales process.

Here are 3 steps to handle the “I want to think about it” objection without coming across like a sales bully.

⚠️ Quick disclaimer: There is no ONE way to handle objections in sales. Everyone has their own approach. Do what you feel comfortable with and what aligns most with you and your brand.

Step 1 - The Challenge

This a leading question to uncover the real reason behind wanting to think about it. The purpose of challenging for a more specific answer encourages the prospect to get to the core of their objection.

“Completely understand. But can I just ask… what is it, specifically, you would like to think about?”

Step 2 - The Realisation

Now they’ve told you the real reason why they want to think about it, you can remind them of your role and offer them the clarity they need to make a decision.

“I 100% understand. To make a decision here, it sounds like you just need more information. Obviously I am your only source of information so shall we just take a minute to roll through your questions here as there’s no better place than from the horse’s mouth!?”

Step 3 - The Rocking Chair

If they still insist on thinking about it, you can use this analogy to help them visualise their path after they finish the call with you. By encouraging an answer either way, you put the power to the prospect to make a decision for themself.

“Ok got it. Can I just coach you for a moment here? Great. So life is busy. You are going to leave this call, reply to all your messages, see the kids, get other jobs done and go back to the busy life you have. I would love for you to go away, sit in a rocking chair for 30 minutes and really think about this. But me and you both know that isn’t going to happen, right? And then you’re going to forget that you need some help and have these challenges, and you’ll be reminded in a few months again and say “I remember that person I spoke to!” So with this being said, can we make a decision now either way?”

It’s important to note that any sales conversation is about helping the prospect make the best decision for them.

This means that if you have any doubt in your ability to help them, be honest and offer alternative options.

But when you follow this 3-step framework, you’ll be able to change “I want to think about it” to a “yes” or “no”.

For a full and extended script you can use for your next sales consultations, feel free to download our free gift for you below.

🎁 FREE GIFT

The “I Want To Think About It” Script

Use this objection-handling script to refer to during sales calls. It won’t be long until you become a pro and start increasing your chances of landing paying clients. Let us know how you get on!

📲 QUICK HITS

Fitness Business News

🖼 TEMPLATE

New Studio Flyer Template

We’re using this minimalist flyer design to market our new fitness studio. Feel free to grab it too. Just make sure you change up the QR code and details! Otherwise, we’ll be signing up your prospects! 🤣

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)

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