Good morning. Welcome to Fitness Entrepreneur, the newsletter more deadly than a trip to Loch Henry.

In today's email:

🧠 Strategy: Why You’re Not Making Sales
🎁 Gift: Selfie Video Reminder Script
🖼 Template: Simple Recipe Graphic

🧠 STRATEGY

Why You’re Not Making Sales

You can’t make sales when you don’t have people turning up to sales calls.

You end up talking to yourself and people in the coffee shop will think you’re weird.

But you can add some secret ingredients to your sales process to make someone turn up (and therefore make lots more money).

Why is it important people show up to a sales meeting?

Let’s say you close 30% of your prospects and collect £250 upfront for your offer. Tidy.

But only 40% of your prospects usually show up for their sales consultations.

You’d need 20 appointments booked to sign up 2 new clients.

But what if we could increase the show up rate by 10% (through our magic powers)…

Now out of 20 appointments, 10 show up and you close 3 new clients.

A small 10% increase could land you 1 new client paying you £250/mo.

THIS is why we love marketing. You can tweak parts of your sales funnel and it could turn into an extra £3,000 a year in new client revenue. Minimal effort = maximum returns.

But we’re not gonna sit here and give you a load of numbers and expect you to believe us.

Instead, we thought we’d give you the exact steps we added last year to increase our show-up rate to over 80%!

It involves 3 major components:

1. FAQ funnel

2. Follow Up System

3. Selfie Video Reminder

Let’s dive into each…

1. FAQ Funnel

Those who have subscribed to the newsletter for a long time will know we harp on about this one a lot. The premise is very simple. Our sales process follows something like this:

We were finding it tough to fill the gap from Triage Call to Strategy Call so we added a questionnaire in-between and had it redirect to a FAQ landing page.

This added a nice touchpoint and meant we could cover objections disguised as questions.

For example, “This isn’t the right time for me” turned into “How do I know this is the right time for me?”. People would watch these videos, feel more at ease and therefore turn up to their appointment.

2. Follow Up System

The mistake we see a lot coaches make is that they celebrate a booked call but then become disheartened when the prospect doesn’t show up.

“They’re so rude! I’ve put aside this time for them!?” they’ll often tell us.

Our answer? “It’s your fault”.

This might sound harsh but if you haven’t followed up with the prospect prior to the call multiple times, then you expected them to show up (big mistake).

Set up email/text reminders or take a screenshot with their name on a Google Doc with the caption…

“Can’t wait to chat with you {NAME}! Just finished all my prep for our conversation. It’s going to be awesome!”

If you haven’t got a tie down that they’re showing up, they’re not showing up.

3. Selfie Video Reminder

Perhaps our favourite weapon and hardly anyone weilds it. It takes 30 seconds and will make a huge difference in your sales process.

The morning or day before the sales consultation, film a quick and personalised selfie video. Say something like…

“Hey {NAME}! Can’t wait to chat with you today at {TIME}. We’re going to chat about {X} and {Y} and give you a plan you can implement straight away. I’ve spent some time going through a plan that I know will work for you so can’t wait to discuss it in-person. See you at {TIME}!”

Simple but effective.

Applying these 3 ingredients will get more of your prospects showing up for their appointments with you.

And the more they show, the more money you make. Don’t settle or become complacent. If your time is as valuable as you say it is, do more to protect it ;)

For a full script on what you can say in your selfie video, we’ve created a free resource below you can use.

Joined Trainer Crew?

Trainer Crew is our exclusive membership where you get access to all our latest in-depth training, resources and Canva Templates for just £29/mo. Think of it like OnlyFans but without the bum cheeks. Sign up here for less than your weekly meal deals (cancel anytime).

🎁 FREE GIFT

Selfie Video Reminder Script

This is a secret ingredient in your sales process. Get into the habit of doing this every time and your show-up rates will increase + you’ll have more opportunities to make more money.

📲 QUICK HITS

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• How Gen Z Are Reshaping the Fitness Industry

🖼 TEMPLATE

Simple Recipe Graphic

People are busy. They might not have time to browse through a complicated recipe book with complex instructions. Instead, you could post this simple graphic. (Top Tip: You could even use ChatGPT to help fill in the blanks!)

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)