14-Day Lead Sequence

Good morning. Welcome to Fitness Entrepreneur, the newsletter that's cooler than the beast from the east.

In today's email:

🧠 Strategy: The 14-Day Lead Sequence
🎁 Gift: Lead Sequence Email Templates
🖼 Template: Before & After

🧠 STRATEGY

The 14-Day Lead Sequence

If you want new clients, you must understand this:

Everyone's on their own journey before they hand money to you.

Think about it...

How many times have you weighed up the pros and cons of buying something?

💭 “Shall I buy Magic Mike LIVE tickets?”

You may have spent weeks or even years deciding whether to open up your wallet or not.

💭 “...they say it's quite the spectacle?”

That’s why every time someone opts into your email list, you need to meet them where they’re at.

If they’re more ready to buy, hit them with a direct sales question.

If they’re on the fence, give them more content to sink their teeth into.

This is exactly how the 14 day lead sequence works.

Basically, any time someone opts in for a lead magnet, clicks on your ad or hands you their email address…

Send them these 6 emails over a 2-week period:

👋 Welcome (Day 1)
Thank them for opting in and give them links to other content they can check out.

❓ Question (Day 2)
Ask one question they can easily respond to. E.g “Do you train for weight loss or to build strength?”

🏆 Case Study (Day 5, 8 & 11)
Write up 3 transformational stories from previous clients. And include links to content that dives into “how they did it”.

🔥❓ Direct Question (Day 14)
At this point, you want to close the loop and ask a question that’s more direct. E.g “Do you want to work with me to lose {X} in the next 3 months?” This should separate the "now buyers" from the future buyers.

Having these emails in place means you're giving someone every opportunity to sign up. You're showing proof it’s worked for others and offering a place on your programme.

If you want the exact copy to use to hit the green light on this sequence, we've got a cheeky present for you below.

P.S Anyone got any of those Magic Mike tickets? Asking for a friend*

*me

🎁 FREE GIFT

The Lead Sequence Email Templates

If you want an email sequence that warms up your leads in the background while you get on with coaching clients, this will do the trick.

We've written 6 email templates you can plug and play into a sequence in a matter of minutes (not days). Just fill in the gaps and get going!

📲 QUICK HITS

Social updates

• The top Instagram Reels trends to try this week

• Twitter’s planning to extend long-form tweets to 10k characters

• TikTok launches ‘Series’ which enables creators to charge for exclusive content

• Facebook chief outlines plans to re-integrate messaging into the main app

• Reddit announces new ‘Watch’ feed of video content

🖼 TEMPLATE

Before & After

Show off your client's success with this before & after template. Posting this type of content is so powerful for social proof.

🤡 MEME OF THE WEEK

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)