Breaking Down Our New Content Strategy For Our Gym

Steal Our System For Getting New Leads Using Instagram & Facebook

Cardy Brothers
August 11, 2024

Dear Fitpreneurs,

Posting regular content for your gym is impossible without a plan.

If you’re anything like us, you go some weeks with lots of posts and other weeks with zero.

So we needed to do something.

That's why we built a content strategy called the Weekly REPS.

And it’s changed the game for us.

You can steal it here:

We find it easier when we know ahead of time what to post.

That’s why we fit our content into 4 buckets (REPS).

These are the pieces of content we post throughout the week on Instagram and Facebook.

Don’t overstretch yourself.

The beauty of this strategy is that it lends itself to any posting schedule you like.

For example, if you only have the bandwidth to commit to this on a monthly basis, it still works.

If you want to go crazy, you could fit these posts into a daily schedule.

But we find “Weekly REPS” works best for us.

Highlight a special achievement a client has experienced.

Content Idea	Description
Client Testimonials	Record short video testimonials from clients who have achieved their fitness goals.
Before and After Photos	Share images showing clients' transformations.
Reviews Highlights	Create graphics highlighting positive Google / Facebook reviews.
Case Studies	Write detailed blog posts or social media posts about specific clients' fitness journeys.
Social Media Shoutouts	Regularly feature clients' progress on Instagram Stories or Facebook posts.
Success Stories	Create video interviews with clients sharing their success stories.
Client Milestones	Celebrate clients reaching milestones like weight loss goals, PRs, or marathon completions.
Weekly Member Spotlight	Highlight a different gym member each week with their story and achievements.
Testimonial Reels	Compile multiple testimonials into a single video reel.
Progress Charts	Share infographics showing clients' progress over time.

Show behind-the-scenes what it’s like to be a member.

Content Idea	Description
Workout Videos	Post full-length workout videos or short clips of different exercises.
Behind-the-Scenes Photos	Share candid photos of training sessions, staff meetings, or gym events.
Live Workouts	Host live workout sessions on Instagram or Facebook.
Gym Tours	Create a virtual tour of your gym to showcase the facilities.
Member Stories	Share short videos of members talking about why they love your gym.
Event Highlights	Post photos and videos from gym events, competitions, or challenges.
Workout Challenges	Announce and share footage of monthly or weekly workout challenges.
Daily Workouts	Post daily workout routines that followers can try at home.
Class Highlights	Showcase different classes you offer with clips from actual sessions.
Workout Videos	Post full-length workout videos or short clips of different exercises.

Demonstrate your expertise with educational content that breaks beliefs and crushes objections.

Content Idea	Description
How-to Videos	Create videos explaining how to perform specific exercises correctly.
Workout Tips	Share quick tips on various aspects of fitness and workouts.
Nutrition Advice	Post educational content about healthy eating and nutrition.
Fitness Myths	Debunk common fitness myths in short video or carousel posts.
Stretching Routines	Demonstrate effective stretching routines for before and after workouts.
Fitness Challenges	Introduce and explain monthly fitness challenges.
Workout Plans	Provide followers with downloadable workout plans or schedules.
Fitness FAQ	Answer frequently asked questions about fitness and training in video or post format.
Guest Expert Features	Invite nutritionists or other fitness experts to share their knowledge.
Health Tips	Share tips on overall wellness, including mental health, sleep, and recovery.

This is where you convert eyeballs into clients.

Round up the previous week’s content and summarise in an email to your list.

Always include a call-to-action to book a consultation.

We finally feel like we have direction with our gym’s social media content.

Add this to our team's content competition, and you'll have an unbeatable organic strategy.

Whether you’re a gym owner or personal trainer, give this a go and let us know how you get on.

That’s it from us. Reply any time…

Cardy Brothers
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