11 Tools We Use To Run Our Fitness Studio

Dear Fitpreneurs,

When most people think about opening a fitness studio, they get stuck on tools.

Here’s the truth: you don’t need a complicated tech stack to run a great studio. Simple tools, used well, can take you a long way.

Here are the 9 tools we rely on to run Revamp, ranked by price:

1. Facebook & Instagram

PRICE: FREE

These are our go-to platforms for organic marketing. We follow our Weekly REPS strategy, posting a mix of photos and videos ~3 times per week.

Henry, our Creative Lead, runs this, and the focus is simple: show the human side of our business, keep our audience engaged, and build trust.

2. WhatsApp Communities

PRICE: FREE

We use WhatsApp Communities to segment conversations by studio. Each location and team has its own space, allowing us to stay updated on studio-specific updates. For us, it’s an easy way to keep communication focused and uncluttered.

3. Tally

PRICE: FREE

If we ever need a form built fast, Tally is our go-to. Whether we’re collecting member feedback, organising event sign-ups, or gauging interest for events, Tally gets it done quickly. It’s simple to use and offers more flexibility than some CRM platforms.

4. Shopify Starter

PRICE: £5/MO

Merchandise was a headache when we managed orders manually. As we grew, it became unsustainable.

Now, Shopify Starter* handles all our merch sales. It streamlines orders directly with our supplier and makes the entire process smoother for us and our members.

5. Google Workspace

PRICE: £10/MO

Google is the backbone of our internal operations. Here’s what we use it for:

• Gmail: Formal communication with members and prospects

• Sheets: Tracking daily metrics, finances, and merchandise

• Docs: Writing video scripts and drafting training programmes

It’s reliable, cost-effective, and keeps everything in one place.

6. Notion

PRICE: £10/MO

If you haven’t guessed, we’re a little obsessed with Notion*.

Everything we need to run and scale Revamp is here:

• Email templates

• Meeting summaries

• SOPs and playbooks

• Performance metrics

• Swipe file of ads we like

• Customer feedback logs

7. Descript

PRICE: $12/MO

Descript* is my go-to for video transcription and fast editing.

I use it to:

• Transcribe testimonials

• Identify patterns in member feedback

• Search for key phrases (great for ad copy inspiration)

It’s saved me hours and helps us create better, more targeted content across all platforms.

8. Canva

PRICE: £13/MO

Canva makes it easy to create professional designs without a design background. We use it for ad creative, promotional materials, and sales decks. It’s fast, versatile, and a must-have for any small business.

9. ChatGPT

PRICE: $20/MO

Most people know ChatGPT, but few use it to its full potential.

Here’s how we leverage it:

• Brainstorming ideas

• Repurposing ad copy and emails

• Crafting Google Sheets formulas

• Turning transcripts into fully-built SOPs

It’s a game-changer, saving us time and helping us execute faster.

10. LegitFit

PRICE: £29/MO

LegitFit* powers our timetable and booking system. It’s straightforward for members, reliable for us, and backed by excellent customer support. The branded mobile app is pretty cool too, giving us extra credibility when members book sessions.

11. LeadDec

PRICE: £147/MO

This CRM platform* is where we handle all our marketing. From automations to funnels, it’s designed to keep our sales process efficient.

We also integrate it with WhatsApp to send messages to prospects as soon as they opt-in.

*These links are affiliate partners.

Simplicity Wins

You don’t need a fancy toolkit to run a successful fitness studio. Start with simple tools that solve real problems, and grow your systems as your business grows. Remember, people choose your gym because it’s not a faceless organisation like many. Lean into that.

In this episode, we share everything we’ve learned from launching two studios in a single year. From finding the perfect location to pre-selling memberships and building a thriving community, we break down every step to help you hit the ground running.

Here’s what we cover:

• Why now is the best time to transition from renting space to studio ownership

• How to secure favourable lease terms and avoid common pitfalls

• Our proven systems for hitting capacity before your doors even open

• Tips for building a strong team, nailing sales consultations, and retaining long-term members

You’ll also hear inspiring success stories from our clients who’ve launched studios of their own—and the exact strategies that got them there.

If you’re ready to take the leap, this guide will show you how to make it happen in 2025.

Or listen to the audio only

Want to launch your own fitness studio?

A few weeks ago, we introduced our reimagined coaching programme, Launch Kit.

It’s designed to help you open and fill your studio to capacity before you open your doors. It’s the exact process we’ve used to launch and fill both of our own studios—and now, we’re sharing it with a small group of clients.

We’re keeping this programme limited to just 10 spots, so if this sounds like the right move for you, join the waiting list to be the first to know when spaces open.

That’s it from us. Reply any time…

Cardy Brothers
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