The Results From Our Gym's 5-Day Offer Campaign

Breaking Down the Numbers from Our Recent Email Experiment

Author

Cardy Brothers
July 28, 2024

Read time: 2 minutes

Dear Fitpreneurs,

Last week, we shared the details of our 5-day campaign to launch our latest offer at the gym.

Today, I’m excited to share the results.

Let’s dive in:

NEW EPISODE

How to Build an Appointment Funnel for Your Gym

In this episode, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients.

In this episode you’ll learn:

  • Why every gym needs an appointment funnel

  • Top tips for organising your calendar like a pro

  • The secret to automating your appointments

  • How to create an FAQ page that converts

  • Fill-the-gap content: the game changer for your funnel

  • Success stories: how real gyms are crushing it

  • Must-known KPIs for mastering your appointment funnel

Email List

We have 701 people on our email list.

Throughout the week, we averaged a 45% open rate, with about 322 people seeing our emails.

Appointments Booked

The campaign started slowly, with the Story and Testimonial emails laying the groundwork.

By the time we sent the Offer email, we had a total of 9 appointments booked.

This represents about 3% of our list responding to the main call-to-action.

Appointments Sat

One concern was the show-up rate for these appointments.

In previous campaigns, we've had a warmer audience.

Out of the 9 appointments booked, 7 people showed up, which was pretty good. This gave us a 78% show-up rate.

Front-End Sales

Now, the true test: how many would commit to £299 for an offer they heard about in their inbox?

The answer: 6.

This resulted in an 86% close rate.

Sales Prediction

This is where the numbers get exciting.

The front-end offer serves as a gateway to monthly recurring memberships.

Many gyms don't mind making a loss here to make up for it in lifetime value. But our retention rate is 78%.

This means at least 4 members will each generate over £1,175 for the business during their membership — and they cost us £0 to acquire.

Not bad for a total of 5 emails.

Final Words…

It’s easy to believe you need fancy systems or ads to sign up new members.

Yet most studio owners don’t realise the value of what they already have.

Our 701-person email list will generate over £4,500 from just a few emails.

My guess is most studio owners can’t even remember the last time they sent an email.

Don’t sleep on organic.

Follow our S.T.O.R.Y campaign and let us know how you get on.

That’s it from us. Reply any time…

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