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We Filled Our New Gym in 2 Weeks: Our £19,500 Launch Broken Down

Tracking your numbers reveals where the real problem lies.

Author

Cardy Brothers
October 20, 2024

Read time: 2 minutes

Dear Fitpreneurs,

We just filled our entire gym in 2 weeks before we open.

That’s nearly £20k in front-end sales.

And it’s the second time we’ve done it this year.

Wanna know how? Here’s the secret:

NEW EPISODE

The Highs & Lows of Launching Our Second Fitness Studio

In this episode, we talk about how we’re almost at full capacity for our second location. We share the ups and downs of launching a new studio and how quickly we’ve moved from one location to two. We also give an inside look into the systems we’re using to manage operations more smoothly, including centralising data and automating tasks. Plus, we’ve brought on a special new team member—our dad—as CFO. It’s been a busy and exciting week, and we’re excited to share it all with you.

In this episode you’ll learn:

  • Launching our second location and filling spots quickly

  • Managing growth while keeping new clients happy

  • Setting up systems to automate operations

  • Hiring our dad as CFO and why he's the perfect fit

  • This week’s goals and what's coming next

#1 - The Launch Plan

Most beginner studio owners don’t see the value of a launch.

They secure the lease, get the keys and start selling.

We allowed 2 months before our first sessions took place to build a buzz and get the town talking.

To help us, we put together a timeline on Notion and planned everything to the minute.

We create custom launch plans like this for our coaching clients who are launching.

#2 - The Lead Up Letters

If you build in secret, no-one will care.

That’s why every week, we shared a new update in local Facebook groups.

If people wanted to find out more, we directed them to register for our waiting list.

After 4-5 weeks of doing this, we ended up with over 600 people signalling their interest to join.

#3 - The Appointment Queue

Perhaps our most valuable framework.

To create demand, you must add urgency and scarcity at every step.

When it came to releasing our front-end offer, we capped numbers to 65.

But we gave our waiting list the chance to “skip the queue”.

This ended up with 59 people getting the offer 1 hour before the rest of the list.

Then we opened it up to the public the following week (fuelled with ads).

The Fastest Way to Launch Your Gym

The Secret to Why We Hit Capacity Before We Opened Our Gym

fitnessentrepreneur.beehiiv.com/p/fastest-way-launch-gym

#4 - The Sales Consultation

In 24 hours, 92 people booked appointments (147 in total)

We condensed these meetings into a 2-week period.

Out of 93 appointments shown, 65 signed up —resulting in £19,500 in front-end sales.

We sat 46.5 hours worth of consultations in less than 2 weeks.

#5 - The Recommit

With 65 new clients onboard, the next task is to keep as many as possible.

This is where it’s all down to the experience.

In 3 weeks time, we’ll invite every single customer to a meeting where we’ll review their progress.

This is when we’ll offer them the opportunity to become an official member.

For those who decide against it, we’ll open up their spot for new front-end customers.

Final Words…

It’s amazing to see all your hard work culminate in a successful launch.

But it wouldn’t be possible without our awesome team who provide an incredible experience to our members.

We’re blessed to continue expanding Revamp and changing lives everyday.

There truly is no better business than a local fitness studio.

By the way, if you want more — you can follow along with our next studio launch on our podcast. You can also subscribe to our YouTube channel.

That’s it from us. Reply any time…

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