How to Launch a Christmas Offer at Your Gym

Our strategy for signing up more members over the festive period.

Author

Cardy Brothers
November 10, 2024

Read time: 2 minutes

Dear Fitpreneurs,

Christmas is around the corner.

Which means we’re currently planning a new campaign for a 21-Day Challenge.

Luckily, we follow the same simple process for launching new offers.

Here’s how we do it:

NEW EPISODE

How to Make More Sales at Your Fitness Studio: 10 Questions Answered

This week, I’m running solo to answer 10 sales questions without much prep, so you’ll get my genuine take on each one. I dive into different ways we handle objections, like how to approach the “spouse objection” or the balance of getting support versus asking for permission. I share stories from my own sales journey—from negotiating in everyday settings to building rapport in gym consults—and break down the emotional and practical sides of handling sales calls.

In this episode you’ll learn:

  • How to handle objections, especially the “spouse objection”

  • Lessons from my first sales experience and negotiation

  • The impact of qualifying questions in sales

  • How to connect emotionally with clients on their goals

  • Effective follow-up strategies and why they matter

  • Why pricing needs context for better understanding

  • Using social proof in consultations

  • Creating urgency without pressuring clients

  • How investing in skills speeds up growth.

#1 - Build The Offer

Our Christmas front-end offer has 5 main ingredients:

  1. Avatar: Local Female 40+

  2. Promise: Feel and look your best before Christmas

  3. Timeframe: 21 Days

  4. Price: £199

  5. Bonuses:

    • Free T-Shirt

    • Priority access for 2025 membership

    • Nutrition workshop

    • Early invite to our new online course platform

We also added an end date (02/12/24) and limited the numbers to 10 for added urgency and scarcity.

#2 - S.T.O.R.Y Email Campaign

With the offer ready, we’re planning 3 weeks for the sales cycle.

Like always, our email list gets priority over the public.

For the first 5 days (Mon-Fri), we’re going to send emails with these themes:

  • Signal

  • Testimonial

  • Offer Details

  • Reminder

  • Your Last Chance

This lets our warm leads book a consultation before we open it to everyone else.

Launching Our Gym Offer: The Power of the 5 Day S.T.O.R.Y Campaign

Transforming Leads into Members with This Unique Email Strategy

fitnessentrepreneur.beehiiv.com/p/launching-gym-offer-power-5-day-story-campaign

#3 - Local Ad Formula

After the email campaign, we’ll turn attention to Facebook and Instagram ads to reach more people.

This will include 2-3 ad creatives ranging from a direct-to-camera offer, session video and social proof.

We’ll then apply our Local Ad Formula and watch the appointments land in the diary.

We filmed some ads yesterday. Dressed up as Santa obviously.

#4 - New Lead Sequence

New leads from ads go into a 7-day sequence with emails and texts, encouraging them to book a consultation.

This sequence warms them up, explains our product, and answers any objections.

#5 - Cut It Off

The last 3 days are critical.

We’ll send one final email reminding our list how many spots are left and the deadline to book.

The bonuses will encourage action, as we’ll remove them after the offer ends.

This usually gets the last few appointments booked.

Final Words…

Launching a new offer isn’t about one email or a quick IG post.

To get repeatable results, you need repeatable systems.

This strategy works for us and our fitness studios.

Apply urgency and scarcity at every step, and people will rush to join.

That’s it from us. Reply any time…

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