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Run Ads Like a Pro: Local Ad Formula to Get New Gym Clients

Secrets to Successful Facebook Ads for Gym Owners

Author

Cardy Brothers
June 23, 2024

Read time: 2 minutes

Dear Fitpreneurs,

Most studio owners stress about signing up new members.

But with the right system, acquiring new clients becomes easy and predictable.

Here’s how our Local Ad Formula gets us new clients on demand:

BONUS NEW TRAINING

The Local Ad Formula: Scaling Your Fitness Studio with Facebook Ads

If you're ready to start running ads for your fitness studio, this video is for you. Today, I'm giving all our subscribers the formula designed to generate qualified leads, get them to book appointments, show up, and ultimately sign up for your services.

In this training you’ll learn:

  • How to leverage Facebook's algorithm to optimise your ad performance.

  • The process of setting up ad campaigns, ad sets, and dynamic creatives.

  • Effective strategies to generate leads and book appointments.

  • Techniques for using dynamic creative testing to identify winning ad combinations.

  • Key performance metrics to track and improve your campaigns.

#1 - Use Facebook's Algorithm

When most people run ads, they get an influx of leads in the first few days.

Then after a week or so… nothing.

This is because they target interests, occupations, age groups, etc.

And they wonder why they’re stuck tweaking their ads all day.

Our Local Ad Formula leverages Facebook’s algorithm, so that:

  • You don’t have to change your ads on a daily basis.

  • You can focus on making great creative that speaks to your audience.

  • Facebook will show your ads to the right people in your area.

This way, you spend less and get better long-term results.

#2 - Create a Simple Ad Funnel

The goal for any studio owner is to get leads and have those leads book appointments.

All our ads promote a free 1-1 consultation for our Gateway Offer.

  1. The prospect opts in via Facebook.

  2. They’re redirected to book an appointment.

  3. They enter our Appointment Funnel.

This is how you collect lots of cash on the front end and refinance ads.

#3 - Use Dynamic Creative Ads

This is our secret sauce.

Dynamic creative ads mix images, videos, texts, and headlines.

Over time, Facebook will find the best combination that works for your audience.

Here’s what you do:

  • Use 3 different images and videos.

  • Write 2 different primary texts.

  • Create 2 different headlines.

Facebook will test these combinations and find the winner (you don’t have to guess).

Let the platform decide what ads it wants to show its users.

This is how you let your ads run on autopilot.

If one drops off, the other creative will take its place.

#4 - Track Your Results

It’s important to know how your ads are doing.

Here are the key metrics to watch:

  • Cost per Lead

  • Cost per Appointment

  • Retention Rate

  • Churn Rate

  • Cost per Acquisition

We only pay attention to CPA.

If this is above our target, we change the ads. If it’s below, we scale the ads.

By tracking all these numbers, you’ll know what’s working and what needs fixing.

Simple.

#5 - Improve Based on Data

Look at all your ads every 7-14 days and see what’s performing.

If a video ad works best, make more video ads.

If a headline works, make more headlines like that one.

Change only one thing at a time to see what makes a difference.

Think of it like a scientific experiment.

Final Words…

Running ads doesn’t have to be hard.

If you use Facebook’s algorithm, you can let it do the heavy lifting for you.

After discovering the Local Ad Formula, each customer now costs us less than £10 to acquire.

We’ve achieved this because we focus on awesome creative and make use of our organic channels.

It’s not a case of throwing money at Facebook and hoping for the best.

Create a simple ad funnel, track your results and keep iterating based on what works.

Before you know it, you’ll have more members signing up.

That’s it from us. Reply any time…

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