Good morning. Welcome to Fitness Entrepreneur, the newsletter more cool than a guy watching a 2pm showing of Barbie. Let’s go party.

In today's email:

🧠 Strategy: What Makes a Perfect Ad?
🎁 Gift: Video & Ad Video Scripts
🖼 Template: Video Ad Template

🧠 STRATEGY

What Makes a Perfect Facebook Ad?

If you’re a local personal trainer, you have a deadly advantage.

For years, business coaches have been telling you to go online.

And whilst there is a lot of opportunity on the “world wide web”, it’s never been easier to eat up a local market.

We’ve started running FB ads for a select group of local trainers …and the results have been pretty staggering.

But here’s the problem…

Most local personal trainers suck at Facebook ads.

But that makes it easy to make money when you’re good.

It helps when you know what makes a perfect ad. Here's what we always look to include in every piece of creative we produce:

1. Offer

We always use Hormozi's M-A-G-I-C formula where we can.

"Summer" is the magnetic reason why the prospect should sign up now, "shred" is the goal and "challenge" is the container. Click here to create your offer.

2. Promise

We like to include the promise somewhere on the ad to help the prospect visualise their future. Again, this fits in with the formula above.

3. Guarantee

We de-risk the offer on the front-end with a guarantee, detailing the conditions once someone's in the funnel. We usually do this on the appointment FAQ page. (More info on this here)

4. Avatar

We always run local ads to either men or women (never both). This allows us to refine creative accordingly and try different angles. We also always make sure we call out the avatar AND the location. Double whammy.

5. Urgency

We make sure everyone knows this is a limited time offer. We can often do this without needing text. For example, 🔥 emojis grab attention and the colour red signals danger.

6. Captions

We use big bold captions that span 2 lines. The reason we keep to 2 lines is so people have plenty of time to read and not switch off. We've tried single line/one word captions for ads, and it doesn't have the same effect.

7. Relevancy

Do you know those ads you see of local trainers standing in-front of local landmarks? As corny as they are, they WORK. There's a reason so many people do them. We've tried others but clicks and opt-ins are always a higher when people can see something they instantly recognise. No need to work hard to build "know, like and trust".

8. Bonus tip

This isn't in the actual ad creative but incentivising your current clients to share their wins and transformations in the comments of your ads is a GREAT way to increase leads. We have 2 clients that do this very well and the results show it.

Of course, you're not going to be able to include all these elements all the time.

But being mindful of what makes a high-converting ad will help you consistently get the results you're looking for and build your authority in your local area.

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🎁 FREE GIFT

Video Ad Scripts

Visually, your ads need to look sh*t hot. But you also need to make sure you’re saying the right thing for someone to click, opt-in and book an appointment with you. That’s why we’ve tested and written some scripts below you can play about with.

📲 QUICK HITS

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🖼 TEMPLATE

Video Ad Template

Want a visually appealing and “scroll-stopping” video ad? Use a banner at the top to show people exactly what you’re offering. Simply drag your video into this template and export.

That's a wrap for today. Stay sweaty & see ya next week! If you want more, be sure to follow our Instagram (@themediabros)