How We Built a Six-Figure Fitness Studio in 4 Months

Estimated read time: 2 minutes 21 seconds.

Dear Fitpreneurs,

In October 2023, we launched a local fitness studio.

What started out as an experiment is now on track to do £200k+ this year.

And that’s without us doing any of the coaching ourselves.

Here’s how we did it:

#1 - We Pre-Sold Memberships

Most personal trainers rush into opening their own facility.

But we knew we wouldn’t get traction if we didn’t build hype around launching.

So we mapped out a 3 month timeline to pre-sell members.

This allowed us to cash-flow the renovation and gave us some nice momentum.

Before we opened our doors to the public, we'd already collected well over £20k.

#2 - Front End Offer

Despite what others say, you don’t need to complicate your marketing.

You don’t need AI chatbots, Whatsapp automations or dodgy videos next to local landmarks.

We had a simple front-end offer: 6 Week Challenge priced at £299.

We set appointments on email, via the local FB group and Instagram stories.

If you build enough FOMO, word will spread and people will sign up.

#3 - One Membership Option

Once people experience results during the 6 weeks, we schedule an in-person check in.

In this meeting, we invite them to join our membership.

Notice we don’t have loads of membership options.

To keep it simple, we have one offer, priced at £59/week.

At the time of writing this, we have 70 active monthly members.

#4 - We Focused on Retention

The value of a fitness studio comes down to its ability to make predictable revenue.

That’s why we need MRR (monthly recurring revenue) to be the core of the business.

So we put all our time and resources into retaining members and reducing churn.

We do this through the following internal plays:

• Branded merchandise

• Hire only the best coaches

• Traffic light support system

• Surprise and delight members

• Quarterly team-building events

• Birthday cards + vouchers for members

The happier your members are, the more people they’ll tell. And the more money you’ll make. It really is that simple.

#5 - We Invested Back Into The Business

Another mistake we see studio owners make is bleeding the business dry.

A lot of personal trainers are used to trading time for money.

But it doesn't work like that with a fitness studio.

If you truly want to build something that outlives you, invest in your studio's growth.

There is a cost to acquiring members and keeping them happy. Don’t be greedy.

Final Words…

To give you context, it took us 5 years to hit six-figures in our previous coaching business.

But it took 4 months to do it in our local fitness studio.

The difference? We kept things simple.

We didn’t chase shiny objects. We didn’t overcomplicate anything.

You’d be surprised at what can happen if you trust your instincts, focus on the product and let time do its thing.

That’s it from us. Reply any time…

Cardy Brothers

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