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Studio Launch Week 2: Voting Polls, Scaling Ads & Local Press

Behind the Scenes of Launching Our New Fitness Studio

Author

Cardy Brothers
September 01, 2024

Voting Polls, Scaling Ads & Local Press: Week 2 of Launching Our New Studio

Read time: 2 minutes

Dear Fitpreneurs,

We’re heading into our 3rd week of launching our new fitness studio.

We now have 463 people on the waiting list.

Here’s a breakdown of what we’ve been up over the last 7 days:

NEW EPISODE

We’re Launching a New Fitness Studio in 60 Days

We’re super excited to share some big news with you all—we’re launching a brand-new fitness studio! In this episode, we talk about how we found the perfect spot for the studio, the steps we’ve taken so far, and what’s coming next. We also share some lessons we learned from our past experiences, which are helping us make this launch even better.

In this episode you’ll learn:

  • How our clients filled their new gym in 9 days.

  • The reason we chose our new studio location.

  • How our launch strategy is was built.

  • Lessons learned from our past experience.

  • What’s next in the launch process.

#1 - We Set Up a Poll

Every launch needs some kind of voting poll.

This gives everyone ownership from the beginning and boosts engagement in FB groups.

So we collected votes to help us decide the signage outside.

Loads of people commented, which meant the algorithm loved us.

So we pushed everyone to the waiting list — where we announced the winning design.

#2 - We Ordered Signage

Once we counted up all the votes, we sent over the winning sign idea to a printing company.

They sent over the proof and we agreed on the final design.

This set us back about £1.3k.

But you got to look the part, right?

The final mock up of our signage choice.

#3 - We Started Scaling Our Ads

We’ve recently finished up a sales campaign at our Hadleigh location.

So we switched those ads off and threw more budget at scaling the waiting list ads for Halstead.

You can scale FB ads by either making them perform better (efficiency) or reaching more people (spend).

Seeing as these ads are already performing well, I add 20% to the budget every 2 days.

As long as we’re within KPI targets, we can keep doing this. Why? Leads are cheaper when you launch.

#4 - We Talked With Local Press

In our launch kit we give our consulting clients, there’s a whole section for reaching out to journalists.

This includes databases, press release templates, cold call scripts etc.

Luckily, our launch strategy attracts a lot of organic attention. 

So we’ve never had to cold email journalists — they always get to us first.

If you’re interested in reading the latest article, click below.

New gym with 'completely new concept' will open in Halstead this October

A new gym, Revamp, will open on Halstead’s high street this October, offering ‘a completely new model’ to the local community.

www.halsteadgazette.co.uk/news/24528333.new-community-based-gym-open-october-town

Next Steps

  • Get flooring laid

  • Start moving in all equipment

  • Land business partnerships for a viral giveaway 

By the way, if you want more — you can follow along with this launch on our podcast. You can also subscribe to our YouTube channel.

That’s it from us. Reply any time…

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