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Top 5 Newsletters From 2025
A roundup of the best insights, tips, and stories from the past year growing our fitness studios.
Dear Fitpreneurs,
We’ve written 50 newsletters this year. That’s over 35,000 words in total delivered to your inbox every single week.
Here’s the top 5 most popular issues voted by you:
New Episode
How We’re Planning 2025 for Our Fitness Studios
We’re mapping out 2025 for our fitness studios with colourful pens, a giant calendar, and plenty of brainstorming. From member events to team meetings and campaign timelines, we share how we organise for two locations. Along the way, we reflect on 2024 lessons, feedback, and plans to make next year even better. Perfect for fitness studio owners looking for practical planning tips!
5. How to Ask For Testimonials Without Sounding Desperate
If you want to grow a local fitness studio, you have to ask for testimonials. Why? Because word of mouth is the most powerful form of advertising and it costs nothing. Here’s how you can ask for testimonials without sounding desperate:
4. 4 Steps to Save a Failing Fitness Studio
We jumped on a call with a struggling studio owner. This person had 3 membership options and couldn’t break through £6k per month. Like many studio owners, he was stuck, tired and in need of a plan. So here’s the steps we put in place for him:
3. Run Ads Like a Pro: Local Ad Formula to Get New Gym Clients
Most studio owners stress about signing up new members. But with the right system, acquiring new clients becomes easy and predictable. Here’s how our Local Ad Formula gets us new gym clients on demand:
2. Top 5 Ad Creative Ideas to Attract New Gym Members
Making ad creative for your gym can feel tedious. After all, if we wanted to be graphic designers or video editors, we'd have the degree by now. Luckily, there's a newsletter that can help. Here's our best performing ad creatives with templates you can steal:
1. How Much We Spend On Our Fitness Studio: Cost Breakdown
If you’re opening a fitness studio, you need to know the costs involved. In this newsletter, we break down everything we spend money on for our 900 sqf location.
Final Words
We’d like to thank you for taking the time to read our newsletters this year. This weekly email started out as a way of documenting our own fitness studio journey but along the way, we’ve connected with so many fellow Fitpreneurs.
If you’re a personal trainer and you’d like to carve your way ownership in 2025, we’d love to chat with you. Reply “ME” for more information.
Happy new year.
That’s it from us. Reply any time…

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