Studio Launch Diaries
The #1 newsletter for personal trainers launching their first fitness studios. Weekly launch stories, breakdowns, and tools — 100% free.
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The Full Deep Dive Into how We Managed to Launch and Fill Our Gym 1 Month Before We Open.
Discover the Blueprint We'd Follow to Open a Fitness Studio for Under £10k...
Building Community, One Card at a Time: How Our Membership Card Is Supporting Local Businesses
Building a Better Gym Experience: The Power of Automation in Personalised Client Support
Level Up Your Studio Marketing: 5 Ad Ideas to Attract New Faces
How one post helped us launch our studio to capacity.
What to look for (and what to ignore) when scouting your first space
The difference between being the business and building a business
An easy way to convert warm leads already on your list.
How to negotiate better terms and protect your business from day one.
A breakdown of the exact words used and how five studios turned one message into hundreds of leads.
A behind-the-scenes look at what worked, what didn’t, and what we’re building next across both studios.
A behind-the-scenes look at the Notion setup powering our entire business.
How to make decisions that serve your whole gym, not just the loudest voices.
A simple system that turns happy clients into social proof
What actually works when you’re running a low-ticket gym (and what doesn’t).
A step-by-step guide to creating ads that convert in busy markets
